When someone makes a major purchase, he or she usually compares different products and places before making that major purchase. The gathering of information helps each person make an informed decision before buying.

Diamonds are often a major purchase in life. Many people do research online as well as going to multiple jewelry stores to see the product selections and learn about differences in diamonds.

When shopping, each person will usually have a mobile phone. According to International Telecommunication Union (http://www.itu.int/en/), the number of mobile phone subscriptions will reach 5 billion this year. Many mobile devices are much more than just a phone. People text, go online and use them for research while shopping. They enhance the buying experience.

With GemEx mobile (http://m.gemex.com/), people can view diamond brilliance, fire and sparkle on a mobile phone. The Light Performance® certification is sent by simply entering the phone number and diamond id. It can be sent as a picture message and a text message with a link for phones with internet capability.

GemEx is used as part of the experience when buying a diamond because GemEx scientifically certifies the brilliance, fire and sparkle that makes a diamond beautiful.

When you are shopping for a diamond, you can view the diamond's brilliance, fire and sparkle on a mobile phone. It can easily be sent to a friend or family member for a second opinion before you buy a diamond. If you would like to comparison shop, you can keep the diamond images you are interested in on your phone. GemEx mobile enhances the shopping experience and ensures you are buying a beautiful diamond that will get noticed.

Try it out: Send brilliance, fire and sparkle to your phone at http://m.gemex.com and enter SAMPLE as the diamond id.